Your Social Stereotypes Infographic
It is no secret businesses are all vying for your attention, from ads on youtube to hulu to facebook—to say social media is an integral part of their visibility to you would be an understatement. See how the top social sites vie for your clicks.
Businesses want to be branded and known, and they recognize that one way to do this if to be more visible online to their target audiences. To increase the chances of being seen, businesses do not only focus on search engine optimization and content marketing initiatives, but also have reach out to prospects through social media sites like Facebook, Twitter, Youtube, Pinterest, Google+, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.
Everybody seems to have at least one social media account. The challenge for these businesses is to find out what social media site/s is being used by their target audiences and how to effectively engage them.
Understanding social media stereotypes should help businesses decide on how to approach their social media initiatives. Points to consider are the demographics and profiles of users (or possible prospects), the method of spreading information, the kind and quality of interactions with users, etc.
There are a lot of ways to maximize the use of social media sites; After establishing connections with the target market, or at least their influencers, businesses may start interacting with them through commenting or sharing with them links content relevant to businesses’ goals.
The beauty about social media marketing, is that users are not interrupted nor forced to listen or read advertisements, but they willingly engage to fill their need for valuable information. Social media marketing does not just make connections but establishes relationships between businesses and their market.
What are some of your social media stereotypes for your business? Do you target one social site or multiple social sites? Let us know in the comments below!