Your Business Card: Will it Make or Break You?
A business card may seem archaic in the digital world, but that couldn’t be further from the truth. Business cards “tell a story” and “capture the essence of your brand,” Prescott Perez-Fox tells Business Insider. Your business card should reflect your brand’s personality, mission and uniqueness. You don’t have to be a design genius to craft a business card that will take you places, all you need is . . .
When you walk into a crowded marketplace with people yelling at you from every direction, it’s nearly impossible to spot what you were looking for— the same applies to your business card. Use your company’s logo as the starting point and either make it the defining feature or as a notable background image. Your name, company and title should be unmistakable, but remember that clean doesn’t mean boring. Even the best rapport can quickly lose credibility if it’s followed up by a poor-quality, unprofessional card.
Photo by Jamiesrabbits via Flickr
Creative types rejoice, the more memorable your business card is, the more people will want to share it. Your card should be an experience as much as it is a source of information. Kyle Laser of Laser printing tells BI that he modeled his card after Google search results. A simple, clever idea that has gotten him nationwide exposure. He estimates that his company’s ten biggest clients signed on because of that one little card.
Photo by Jeff McNeill via Flickr
A shareable card, however, doesn’t mean you should share your card with anyone. Handing out your card to everyone you meet is like giving out your phone number to everyone at a bar: no one feels special and you look desperate.
You don’t have to reinvent the wheel to be the belle of the business ball. Companies such as PrintForLess.com offer quick, personalized business cards that you can customize with a number of unique traits. Many print shops offer sets of 500 cards for as little as $40 and allow you to design them yourself. Spiro recommends you do something unorthodox and also relevant to your business. If you own a candy store, consider a lollipop shaped design with candy colored, embossed letters. If you have a green building company, consider printing your cards on little envelopes of seeds, the possibilities are endless. This greek restaurant went creatively minimalist with their business cards.
Photo by Brett Jordan via Flickr
In other scenarios, your card may reflect multiple aspects of your business. Seth Kahan is the CEO of Visionary Leadership, a management consulting firm, but he also speaks at engagements. Instead of creating two different cards or “personas,” he crafted his card to reflect both of these endeavors by printing one card with completely different sides. He warns to “be proactive without being aggressive” in your approach to card design. Inc.com features a slide show of their 10 most creative business cards that shouldn’t be missed. Whether you want to turn heads or establish credibility, your business card is the most important part of your next first impression.