What Internet Tech Has Brought Us
Two thousand and eleven was quite a year for the tech industry. Quite the year for the software industry. And quite the year for new or baby industries. At the surface we think of apps, tablets, and touchscreens—but at its core, it is beyond that.
The technology is always changing, you know and I know it—we all know it. We look at all the touch capacitors, both flux and otherwise, dual-cores and 6-cores, mm thin LEDs, and virtual this and that; so much changing technology. How about the user; how has technology, and still doing so, changing the user. We seldom think about how technology is shaping the human element both in interaction and expectation of technology and even seldom think of the evolving interaction between persons.
What you did wrong
As a web designer, or a designer who’s work lives electronically, the technology matters most to us—it shapes how we are doing and will do business. If you fall out of touch, you can sink, not necessarily, but you can. As Apple was setting limited innovation, you failed to see what was happening behind the scenes, how technology is changing people. Technology is beyond playing with touch screens or productivity apps, and likely that’s what you were designing those UIs for. In an attempt to stay up with trends and “innovation” you are building within the parameters and started building a business out of a limited innovation.
Limited innovation is your lack of attention to what was really evolving: People. As cliche as that sounds, you’re already behind. No matter how many mock UIs or icons or apps you make, if you aren’t understanding WHY people are using these new devices and tools, you’re going to fail—perhaps you already have. Instead, you looked at HOW people are using new technology. When you learn the “why”, you can innovate; it is a tee-box of innovational thought. Why describes the need and needs are what drive and create business. Forget the argument that people “do not need entertainment” and therefore your iOS game fits outside this profile and is an exception, you’re wrong—people do need to be entertained.
2011 got closer to bridging the gap between technology being a gadget or a tool, to a method of experiencing and enhancing our own human needs and desires—community.
When the iPad came out, despite its grossly ridiculous sales, people gawked at its function, “what was the point?” enthusiasts questioned. They looked at it by how people were going to use the iPad, not why people were going to use the iPad—now you see the difference. The why: People needed a break from the computer after 8 hours of hard work and a smartphone wasn’t going to cut it; this combined with portable storage allowed other tasks, that an otherwise lazy human being wouldn’t do, to be done (read magazines, books, study, or make to-do lists).
Why we are using technology
So, what is the real “why”? Its strange, really, to think that we are using technology to enhance our experience and interaction with…other people. 2011 got closer to bridging the gap between technology being a gadget or a tool, to a method of experiencing and enhancing our own human needs and desires—community. Did the internet create a community of people? Yes, it sure did that bastard.
Where is the Internet taking us
The internet is incredibly unique and it is evolving…little by little. It isn’t being shaped like the people who use it, however, it is more of being shaped by people using it. The internet is still young and potential for this baby is unknown and untapped but we know what can be; but not what it will be. As it began as a podium for information sharing; it became a podium for human experience and interaction—a look at the human species.
Youtube launched a discovery in human interaction, talent, and variety. That is powerful technology.
When we browse the interwebs there is alot to see. The most fascinating, however, is youtube. An incredible idea that still hasn’t hit home for most people when they visit the site. Sure there are wonderfully cute videos of kittens or laughing babies, bad car crashes, or insane dubstepping that support a very well conceived and developed business model, but what about what these videos actually mean or are telling us? The world has got talent, and a lot of it.
Youtube is a cesspool of insane talent, ambition, and heart. I think the minds of Google see this now but couldn’t have imagined what they would create that existed beyond their video sharing or a business proposition. I don’t think you quite understand what I am saying to you; the world has a lot of talented people. These talents are making themselves money from youtube or indirectly because of a one-hit video—so many talented people. Before youtube, you didn’t know this about the world. You knew of things, heard of things, knew of a generally elite talented groups but youtube has shown the world its people and the talent of being a human being. Youtube launched a discovery in human interaction, talent, and variety. That is powerful technology.
Where the internet world will go
It is clear that the world is trying to transition to virtual clouds and all the SaaS (Software as a Service). This innovation in server technology is a great business idea.
- We have learned that people naturally like to share, though some are pessimistic about others sharing, people innately share.
- The Internet is going to localize. As it continues to be a great avenue to start up a business, more and more people will be turning to the internet to create their business. This will force a localization effect if the internet wants to stay current, and believe me it does.
- The most obvious is the device we will use will be a personal one.
As you continue to design, resolve to understand why you are using the technology you’re designing behind; examine beyond the “I am making a website so people can buy my product” idea. Push creative thought to a point that is beyond simple functionality, to interaction and sharing. People are less concerned about technology hardware and more about what that technology will do to enhance their life—believe it or not but rediscovering the human element is in pole position (why Apple emphasizes the use of textures in applications as a way of enhancing touch intuitiveness). Technology is lavishly pulling us away from interacting with other people, paradoxically, increasing interaction (albeit in some ways, oversimplifying it—looking at you Facebook).