Graphic design can come in all shapes and sizes – but it’s always centred around an objective. There’s always a driving reason for why it exists – and this is particularly noticeably with print ads. Adverts have a goal – they want to make people aware of a product, service, brand or idea.
When you’re designing something, there are a huge range of typefaces available to you, each with it’s own specific purpose. Many fonts are designed to be easy to read for either print or the screen, while others are designed to grab your attention.
Among typefaces, Helvetica is probably the most used sans-serif in the 19th century—it is the fifty year old font which we commonly see in subways, logos, signage, artworks, books, and even in income tax forms.
A few years ago, Oliver Reichenstein said web design is 95% Typography, creating quite the controversy. 95% or not, what we can’t deny is it plays a huge role and here’s where you can learn of its effect.
Every week we are discovering new, awesome, design stars and showcasing them right here. The spotlight may hit on a logo designer, UI designer, videographers, web or graphic designer—we’re bringing you a new talent.
Every week we are discovering new, awesome, design stars and showcasing them right here. The spotlight may hit on a logo designer, UI designer, web or graphic designer—we’re bringing you a new talent.
We all know portraits—we all know typography. Combine the two and what you get is typographic portraits; portraits made up from type characters and designed with one or more fonts.
Modern stage of design industry development introduces new requirements for the text layout on web pages, logos, banners, etc. to ensure such graphics and textual works remain competitive and interesting for the wide audience.
Last summer we posted Web Typography At It’s Best a post looking at websites that use typography to convey their brand and message. Today, I would like to revisit this area, with another collection of very good websites that use typography.
As any regular type fanatic type will tell you right away, readability is the key. And yes, you shouldn’t try using all the “pretty/funky/cool” fonts available on the web for your main body of text (in print or on the web, doesn’t matter), cause unless your readers have an x-ray vision, THEY CAN’T READ IT!