When marketing their business, most photographers will rely on the merit of their photographs—but it can’t do all of the work on its own. Using other printed materials such as business cards, flyers, mailers, and brochures can tell a potential client more about the photographer’s personality. A client might review dozens of photographs when choosing…
The best advertising is a clean, simple idea that is beautifully executed. But what the best ads will not tend to reflect are the back-room battles that go into making your average ad or campaign. At the heart of the turmoil is arguably the frisson that tends to exist between marketers and designers.
The business aspect of freelance can often be the most burdensome; worrying about financials, marketing your own brand, complete client management, and more can leave you in the dark.
Weekly web series to bring you a small dose of inspiration. Join us as we tap into the designer’s itch for all things artistic, trendy, and otherwise magical.
Here at Inspiredology we’re looking to break into a new category of articles. One of our new sections will involve book reviews, so when we were approached by Alex Mathers to write a review for his new eBook 10 Steps to Powerful Online Self Promotion for Creatives we were happy to do it!