Logo Design Inspiration For Travel and Leisure Branding

Branding is a vital part of growing a business into a successful company, and logos remain at the heart. A powerful logo speaks to a brands products, services, mission, and goals, all in one aesthetic statement.

“People are literally, physically interacting with those symbols in a way that they never did,” Michael Bierut, partner of design firm Pentagram told Fortune. “Their customers are having a really, really intimate sort of relationship not just with those brands, but with the symbols that represent the brands.”

If you’re looking to create a logo that promotes an intimate relationship with your brand, you’re in luck. The following seven logos are inspiring consumers in a big way in the travel and leisure industry. Let’s dive in!

  1. TripAdvisor

The TripAdvisor logo is one of the most trending logos in the travel and leisure industry right now. The little owl with binocular styled eyes speaks to the mission of the company, providing quality insight into everything travel and leisure.

Many who know the TripAdvisor logo by heart may not know that the red and green eyes of the owl actually symbolize the “yes” or “no” choice consumers make when choosing a hotel, accommodation, cruise, activity, and more.


  1. Hipmunk

Who doesn’t like cute animal logos? Hipmunk, a travel and leisure booking site, takes the furry animal logo and makes it trendy. The chipmunk cartoon equipped with travel accessories makes booking flights, cars, hotels, and vacation packages fun and entertaining.


The Hipmunk logo is truly “hip,” and has the perfect aesthetic look to connect with travelers of all ages. The logo also takes on a mascot type feel, as the chipmunk can be seen all over the website doing different things, and wearing different outfits.

  1. Dan Flying Solo

Dan Flying Solo is certainly not your traditional travel and leisure website, nor logo. The logo is a very unique combination of fonts and font size with an airplane launching abroad, just like Dan.

The logo text definitely speaks to his global brand and mission; “Getting Lost In Places, Meeting New Faces,” something many travel and leisure consumers can interact with in a meaningful way.

  1. Boat Planet

Sometimes simplicity is more powerful than a combination of fonts, sizes, and catchy colorful designs. Boatplanet.com, an online platform boaters can turn to for help, like repairs, has a logo that speaks to the core of what they do.

The logo also has the branding skillfully positioned with “boatplanet” just to the right of the aesthetically pleasing boat logo design. When you land on the website, there’s no question you came to the right place.

  1. Travelmath

Travelmath, a website that calculates the best and most efficient way to get from point A to point B, has an animated logo with an arrow that slowly wraps around the globe before the brand name appears.

This is a fun and interactive way to connect with travel and leisure enthusiasts in a fun way. It also provides a great service for those always on the hunt for the most affordable way to travel.

  1. Sleeping In Airports

Sleeping In Airports provides all you need to know about catching some wink eye in airports during travel, as well as what you can do with your time during long layovers. The site’s logo really defines their brand and mission with a clever sleeper covered by an airplane blanket.

The website extends the connection of their logo with fun animated cartoons of people sleeping in airports, on the go, sightseeing during layovers, and more. This is a good reminder to keep your logo branding connected to other visual content you have on the marketing whiteboard.

  1. Australia.com

Many of the world’s government tourism sites are boring with much left to be desired in the logo design department. However, Australia.com took their travel and leisure logo to the next level.

The logo incorporates nearly every color you would expect to see while traveling through Australia. From the light beiges of the outback to the golden sunsets on the beach, the Australia.com logo really captures the viewer.

They also integrated the time-honored mascot of Australia, the kangaroo. The colors are what make up the kangaroo’s definition in the logo, packaging it all together nicely in one colorful, yet simple design.

Get Inspired . . .


The above seven logos that inspire travel and leisure are really only the tip of the iceberg. There are so many aesthetically pleasing designs, as well as animated logos starting to make waves. Give your consumers something to talk about with a powerful logo that grabs attention and engagement. What’s your favorite logo of all time?