Jacob Cass Interview
Jacob Cass is a young blogger, freelance designer specializing in logo design. Jacob has created a very successful blog JCD.
Where do you look for sources of inspiration?
I never have just one source of inspiration… Every project has different needs so I go to different sources depending on what is needed. For example, a web design I would look for inspiration online, however if I was after some print design inspiration I would look for more inspiration offline.
What is your favourite aspect of logo design?
Logo design is one of those fields that can really captivate you or on the other hand, bore you to death. Thankfully for me, I really do have a passion for it. Encapsulating the core values of a business and portraying that in an a simple, identifiable and creative manner is the challenge and I suppose that is what draws me to it. I ended up specializing in logo design purely for these facts, plus it is a field that not many other designers specialize in.
What are your top 5 favourite websites?
These days I hardly even go to websites except when commenting on articles, the rest is done through my Google Feed Reader. Anyway these are my favs:
Who do you look up to in your field?
Strangely enough, no one. I don’t really have idols in design, I design for the client and their needs and don’t really gather influence from others directly… however, many people online have had a significant impact on my career as a designer and I suppose indirectly, many other designers.
What do you find to be the most challenging part of running a blog?
Keeping it consistent while not taking up too much of your time. These days a lot of the marketing / linking is done by the community however at the start, I suppose that was the hardest / most time consuming part. These days it is fitting everything in and replying to the many emails received daily.
How did you gain so many subscribers in so little time?
A lot of hard work and self promotion. Also, as they say, content is king.
What sort of social media tools have you found most successful?
StumbleUpon has sent me by far the most visitors however smaller niche sites such as DesignFloat have also been of help. A few digg front page posts also helped boost subscribers. Writing guest articles also were of great help.
What piece of work are you most proud of and why?
Although it was not particularly for a client, I am most proud of my own logo design for my own blog / design business, Just Creative Design. It encapsulates exactly who I am and what I do in a simple, creative and memorable manner. In case you missed it, the logo consists of the initials JCD that form a pencil. The initials of my own name are also JC (from my name Jacob Cass). I wrote about the design process in full on my blog.
What would be your perfect dream project?
I would love to work on a major logo design project, maybe I could help improve the London 2012 logo… though in saying that it wouldn’t be very hard.
What advice would you give to someone looking to specialize in logo design?
Do your research, develop a process that works for you and then refine it. Ensure your client is always happy however be sure to design for their needs, not their wants.
Looking into a crystal ball, what do you think will be the next design trend?
Eco design, although I suppose it is already a trend I can see that it is going to be more prevalent in the coming years. It is only early days yet.
What can we expect from Jacob Cass in the upcoming year?
I am starting a new blog soon based purely on logo design so that should keep me busy. I also have another big surprise however that is under wraps for now and probably won’t be ready until the end of the year. I have also got quite a lot of work on for now including 6 logos, 2 websites, an environmentally friendly glass water bottle design, 2 premixed vodka bottle designs and a design project for Tupperware.