Interesting Real Estate Web Design Trends
Maybe it is because it is based around an industry that relies so heavily on visuals, but real estate websites have really been going the extra mile lately. The layouts are gorgeous, the information thorough, and they are some of the absolute best examples of web design around. I am continuously finding myself impressed with what they are coming up with, even though their industry has nothing to do with technology.
As we continue on in 2013, some trends in real estate web design have been emerging. This is a common theme you see in different fields, where certain trends will be followed by multiple designers as they become popular. While some are probably going to be short lived, others are more likely to stick around.
The use of responsive web designs
This is more than a trend, it is a necessity. Mobile web use is on the rise, and it is now pretty much a regular part of the useability checklist. Rather than making multiple sites for multiple purposes, especially now that tablets and smaller notebooks are just as common as smartphones, designers are going with responsive layouts.
There are designs that are made to adapt to different screen dimensions without ruining the overall design or making it impossible to read/navigate. The real estate industry has been a bit slow on catching on to this process, but it is finally becoming a standard practice.
Full property virtual tours
Virtual tours have been a staple of real estate design for years. But in the last couple of months it has been expanding from a look into a couple of rooms into a full walk through the entire property. Every inch can be seen, including zooming in to see specific features of the house.
Like walking through yourself, which is a great tool for busy property shoppers, or those who live out of the area and want a good prospect before taking the time to come out to see it. Skip the half tours are start going with the full versions. They take more effort, but they are well worth it.
Full page photo backgrounds
There are plenty of sites that still use a portion of the page to show off the images they have taken of properties. But many others have started using the entire background, overlaying text boxes over them. When done right, this is actually a really great design. It focuses more on the visual, which is what many people want when looking at a real estate site.
This doesn’t have to be done on the entire site; you could use the landing page as a full photo background, and then any pages navigating away could be different. But don’t discount the benefit of a consistent design that goes on every page.
Full background slideshows
Along with the concept above, many sites that do the full page background are also doing full page slideshows. An arrow allows you to change the image, shifting the background as you go. It is a cool take on the idea. This is the perfect example of how your website design becomes your most valuable content marketing asset.
Top navigation bars
One more very prominent trend right now is the use of a top header that contains all the navigation links. It is usually small and out of the way, with the rest of the page being dedicated to an image or layout design. Some get more creative with the links, as well, suck as stacking them on top of one another in rows than the usual strip across.
Have you noticed a trend in real estate website designs lately? Let us know in the comments.