Examples of Creatively Designed Print Ads

August 19, 2013January 16, 2016Brant WilsonInspiration 1 Comment

Graphic design can come in all shapes and sizes – but it’s always centred around an objective. There’s always a driving reason for why it exists – and this is particularly noticeably with print ads. Adverts have a goal – they want to make people aware of a product, service, brand or idea. The problem, of course, is that most people don’t want to pay attention to adverts. Most adverts are dull, or uninteresting – and so, ads need to stand out.

Making ads stand out and grab a casual browser’s attention is an art form in itself, and – when it comes to print ads – there are a few different ways to do it. You can use bright, bold colours, you can use loud, brash typography that draws the readers attention, you can use visual, striking imagery and, interestingly, because so many other ads use these techniques, you can use minimalism to stand out as people rarely expect there to be adverts that use so little space to get their message across. My favourite print ad technique, though, is to be clever and unexpected. Adverts that make you pause to think about the message behind the design can often be remarkable.

I’ve brought together some examples of some of my favourite print ads to (hopefully) give you some inspiration and give your creativity a boost too. If you’ve come across any other examples that you think belong in this post, I’d love to hear about them in the comments.