Andrew Greig Interview

Hi, my name is Andrew Greig. You may know me as the owner and operator of the Design Inspiration gallery ‘Designflavr.com.’
I am Digital Designer from Melbourne, Australia and I currently work full time in the Advertising Industry in a digital/web role.
I first started out in the Design industry about 6 years ago with a keen interest in Digital Video production, over time my interests shifted to Graphic Design and now have settled mainly in the Web Design/Dev field. I have a huge interest in art and design as well as new and emerging web technologies.

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Where do you look for sources of inspiration?

I mostly spend a lot of time browsing through all the stunning art on DeviantArt as well as Behance. I find that a great deal of artists use these sites as secondary portfolios to help promote their work. It is through these that I stumble upon new artwork and artists every day.

What is your favourite aspect of web design?

My favourite aspect of web design would be the ever-changing face of the industry. I love the creativity that is becoming so much more apparent in web design and the fact that it is starting to be taken seriously and embraced by the world with open arms.

What are your top 5 favourite websites?

I have a huge list of favourite websites that I visit on a daily basis. However the few that fit into my top five would have to be Reddit.com, Smashingmagazine.com, Noupe.com, Patterntap.com and Flickr.comPicture 4

Who do you look up to in your field?

As a practicing Web Design/Developer, I have a great deal of respect for the all the other designers and developers out there who put time and effort into furthering web technology and education without any real benefit to themselves. In particular Open source developers such as John Resig (jQuery) he is one of those people whom I greatly respect for what they have done for the future of web technology.

With your most recent Designflavr Redesign – How did you go about the redesign process? Where did you draw your inspiration from?

Over the last few months I came to the realization that the old site design was becoming cluttered, busy and had many redundant features, I decided a redesign was necessary to keep the website fresh and innovative.
So I started to study the traffic data that was being collected through the site analytics and I came to a realization that not only was a site redesign necessary, but an entire overhaul of the site mechanics and user interface was also needed. I found that the old site was leaking traffic like a rusty pipe and I needed new ways to to keep visitors engaged and encourage them to spend more time on the site.

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I then set about pulling apart parts of the site and keeping those that were performing well and either removing parts or upgrading features that were performing poorly in terms of site value.
After finalizing a new site layout and framework (wire-frame) I set about redesigning the site in a way that attempted to offer the least amount of distraction to the viewer. I wanted it to look clean, clutter free and low in contrast so as to help emphasize the art more. After going through many iterations and drawing much inspiration from PatternTap I ended up with the final design you see today.
I think I have achieved the goals I set out to complete and the site and the sites community are all the better for it.

What do you find to be the most challenging part of running an online community?

Designflavr is a site that likes to keep fresh content coming in all the time. This means that almost every day, every week of the year I have to find brand new sources of inspiration. This can be quite challenging at times. However I love art and design and I truly enjoy the time I spend looking at all the amazing artworks that many talented people and created.Picture 5

What sort of social media tools have you found most successful?

I find that due to the nature of my content the social media tools that have been most beneficial to the site would probably have to be Stumbleupon and Delicious. These are sites that help to promote new, unique content that don’t fit into the normal Social news site formats (ie Digg etc).

What piece of work are you most proud of and why?

In my spare time when I am not working I like to experiment with Digital Art and Photography. I have a love for color and composition and there will never be a moment when I am not drawing, photographing something or just staring at the pretty colors in a building.
Below is one of my digital artworks that I am most proud of.

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What music are you listening to right now?

Right now I am listening to an Australian band called ‘End of Fashion’ I suppose they would be categorized as Indie/Rock. Great band!

What would be your perfect dream project?

My perfect dream project would be one that allows me to utilize the full potential of my skills. Something that is innovative and changes how people interact with digital media.

What advice would you give to someone starting out in the design industry?

Nothing in the design industry comes without a bit of talent and a bit of hard work. My advice would be to get into the industry as quickly as possible, be it part-time work, internships or whatever. Every little bit of experience counts when you finally start looking for that dream job.

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Looking into a crystal ball, what do you think will be the next design trend?

I think the next design trend will involve intricacy and detail. By utilizing higher resolutions and more screen space, web design will start to take on a much more polished and intricate style.

What can we expect from Designflavr in the upcoming year?

I hope that Designflavr will continue to grow and grow, since releasing the new design three weeks ago I have already seen a 30% increase in internal traffic. This was alone due to some new feature carefully engineered into the new design.
I hope to help boost this by opening up a new feature (which is still in development) that will allow visitors to create their own art collections of all their favourite artworks. So keep tuned for when the next stage goes on online in the near future.