Analyzing A Trademark Brand: Absolut Vodka
Absolut Vodka is one of the most recognizable and innovative brands in the world. Driven by their trademark Absolut ad publications. Absolut Vodka has taken a simple product, and created hundreds of different advertisements. Absolut has stayed ahead of the game with their unique ideas, and consistency within the brand. In this post, we will explore the consistent elements, the unique differences, and several different ad campaigns. Using their product as the star of the show, Absolut has created clever ad campaigns by using simple ideas, and great placement to build a fantastic brand.
Creating A Brand
We all recognize the advertisement when we see it, not just the logo but it’s full page of glory. Most companies put all their hard work into creating a recognizable logo and brand. Take Nike and McDonald’s for example, their logos are recognized world wide.
Absolut took a different approach to creating their brand. They didn’t just pour millions of dollars into the design of the logo, instead they focused on creating a recognizable brand for their product. Because of their their strong branding consumers worldwide recognize their logo, their product, and their ad campaigns. Seeing any of the design elements that are carried through the brand, we automatically know that we are looking at an Absolut ad. Absolut Drinks provides more information about the Absolut brand as well as a bunch of drink recipes.
Revisions Of A Good Idea
From time to time, Absolut creates a collection or family of ads. These ads are usually found in the same publication, or found in a series of publications that relate to each other.
The Absolut Sin Collection is based on the seven sins; Absolut Seven, Absolut Gluttony, Absolut Greed, Absolut Sloth, Absolut Envy, Absolut Wrath, Absolut Pride, and Absolut Lust. Introduced in Australia, Summer 2001, the collection sticks together with consistent elements and layout. The traditional dark silhouette background, and the beautiful, clear, bottled product.
Getting Creative With a Trademark
To keep the brand alive and fresh, Absolut Vodka has created some advertisements that don’t fit the standard brand. Absolut got creative with different respected musicians and artists. Not only this but used simple ideas and just placed their trademark vodka bottle in a very clever placement.
Absolut Gets Artsy
Stepping Away From the Brand
Good brands know when and how to take risks, and how to deliver time after time. How does a brand stay so strong by just working with a simple vodka bottle? Well Absolut has strayed away from the usual Absolut Bottle Spotlight ads from time to time. In An Absolut World is an ad campaign that stands alone, has no elements from their standard ad campaign, except for the font choice and product. These ads are much more creative and there is more of a story to be told with these ads.
In An Absolut World Product Campaign