5 Websites that Demand Interaction
These days, web design technology allows developers to make works of art with interactive sites. With so many sites out there – and interactive sites so much easier to design than in the past – savvy marketers, designers and developers are able to construct sites that use interactive designs to help build buzz and interest in a brand. Here are five fantastic examples of interactive sites doing it right – and what you can learn from each.
There are thousands of apps on the iTunes store competition for the same market share, so what does a developer do to build an app brand and bring make the app stand out in the crowd? Ben the Bodyguard’s designers, Nerd Communications, put together an interactive website that’s like a game in itself. On the website, the titular Ben, hero of this password protection app, walks down a virtual street lined with integrated ads that look like billboards. While he walks, he describes what “he” (and the app) is capable of if you download. This infectious site begs you to scroll further and further into Ben’s virtual world.
Website Takewaway: Draw out your description in an interesting, fun way. Building your brand through photos, characters or comics not only concretes your brand, but keeps your bounce rate low.
The Louis Vuitton site is more than just an online catalogue – it’s a destination. The site opens with regularly changing features, from the new collections to tips for packing to recent news and announcements. Visitors to the site push “play” to see a rotating slideshow with different topics on every screen. Whether you’re into sailing or lipstick, travel or high-fashion collection, the Louis Vuitton site educates and entertains.
Website Takeaway: Don’t just sell to your audience – inspire, educate and inform them. Adding video, podcasts, interactive news features and other cool media to your product website lets users know they can trust you and your brand.
This fun part of the Mahifix trading company site lets you see how long it takes super-trader John Paulson to make your annual income. One example? John Paulson only takes 5.6 minutes to make an annual salary of $52,000. The interface is super simple – just text and a simple question. Visitors type in their annual salary and a second screen shows how much John Paulson would make. Visitors can easily Tweet and Facebook share their “score” – and as a benefit to Mahifix, adds their main website to the social media share. The addictive nature encourages users to check more salaries beyond their own.
Website Takeaway: Create a shareable game or interactive pieces that will pique your visitors interest, encourage them to share with their friends and stick around – and don’t forget to make it easy for them to share. Interactive games spread like wildfire through social media, so capitalize on the viral nature of this medium.
Mono, a marketing and advertising agency in Minnesota, created an unique and fun web game in which visitors to the site can choose five different features – head and shoulders, right eye, left eye, nose and mouth – from a database of their employees to create 759,375 unique faces. After users create their face, they can submit it to the gallery of other users creations. Visitors to Mono’s MonoFace site get a glimpse at the creativity behind the design agency – a great idea when creativity is your brand.
Website Takeaway: Make your site fun, but with a purpose. Although MonoFace is a silly, crazy interactive game, it makes visitors curious about the company behind the game. Plus, encouraging your users to submit their own creations can make them feel like part of your brand.
This site, promoting the film Waterlife, a story of the Great Lakes and the millions who rely on it for survival, is a stunning display of photography, video and text. A timeline at the bottom of the screen lets visitors choose the topics relating to the video – from politics to chemicals in the water – and learn more about each through compelling flash presentations. The entire site has a background of soft, inspiring music playing throughout.
Website Takeaway: Present a large variety of in-depth information in a way that lets users unfold it and take it in at their own pace. Users will appreciate that they can choose content they are most interested in reading, which will make it more likely to buy-in to your brand.