4 Elements of a Successful E-commerce Website
It’s almost impossible to calculate how many e-commerce businesses are there on the Web. Some estimates put the number at 110,000, but it’s debatable how accurate those estimates are. The one thing you could say about e-commerce businesses with certainty is that there’s many of them and that creating a successful one is a difficult task.
But it’s not impossible. New e-commerce businesses are being launched all the time, and the most successful ones manage to do well for their owners. Still, there are plenty of things a new e-commerce business needs to do right if it wants to thrive. Among most important ones is to create a successful e-commerce website.
Hosting and Platform
If your e-commerce was a band, the hosting provider would be the rhythm section. They are in charge of laying down the foundation that keeps together everything else that’s going on. If the rhythm section can’t keep time, there is no way a band can sound good. Similarly, if you choose an unreliable host with bad services, your e-commerce website will not perform well.
When choosing a service host provider, you should also use your choice of platform as a criterion. Let’s say you want to use WordPress to build your website. Next, you want to use Woocommerce to power your store. In that case, you should look for a provider that offers hosting made for Woocommerce as a hosting package. That’s the best way to make sure that you are getting the services your website will need.
You should never underestimate the power of visual attraction when it comes to your e-commerce website. People will start forming an opinion about your website as soon as they land on it. Most of the information they will use to form their opinion is visual. Even if you use well-written copy for your landing page or homepage, the visuals will still be more important because people process them faster.
There are some shortcuts you can take to ensure your website is well-designed. One of them is using a theme that works on your platform. Alternatively, you can hire someone to design your website from scratch if you have money to burn. At least for the beginning though, a high-quality theme and a person with an eye for the visuals can work wonders.
Quality User Experience on All Devices
Mobile shoppers are the segment of consumers that are getting the most attention lately. There are some misconceptions about people’s habits when it comes to shopping on mobile devices, as desktop shoppers continually exhibit higher conversion rates. But mobile traffic is still very important if you want your potential customers to discover and browse your e-commerce website anytime, anywhere.
Your website should provide a good user experience regardless of the device it’s displayed on. Visitors need to be able to find what they need quickly. They need to be able to move around your website using their thumbs alone. They need to be able to see the most important elements on your website. These are only some of the things that count towards a quality user experience, and you need to fine-tune them all.
Easy Checkout Procedure
Few things can frustrate your customers more than a complicated checkout process which also lacks transparency. Every checkout procedure must include some hoops your customers need to jump through. However, it is your job to keep the number of the hoops to the minimum. It also helps if you provide all the relevant information before the customers arrive at the checkout.
One of the things you can do is to inform your customers early about the costs of shipping. Let them know exactly how much money they need to pay before they get to the checkout. You should also allow your customers to create a profile if they want to reduce the number of steps it takes to check out. You will have to take your security very seriously if you plan to store your customers’ sensitive information, though. But the investment should pay off if you start seeing fewer abandoned carts.
It will take time and effort to build a successful e-commerce website. Keeping your website successful is also a labor-intensive task. You will have to constantly look for new ways to improve your website. You will also have to test every new choice you make and ensure that your website appears in front of the customers you are trying to attract. But it all starts with making good choices when first developing your website.