15 Blue Logos That Evoke Precision

The color blue is considered to be nonthreatening yet instill confidence. In addition, it’s a traditionally masculine color, so it’s no surprise that it also evokes ties to the corporate world. In advertising, blue is a good color choice for products with themes of clean liquids and airlines, according to Color Wheel Pro. And all those technologies that use blue in their logos? It’s no coincidence – blue is said to conjure thoughts of precision and intellect. Blue is also considered to symbolize justice, loyalty and perseverance – one of the reasons the American flag is believed to include that color. Take a look at these 15 blue-heavy logos and decide if the color makes you feel what the designer likely intended.

Intellect, Loyalty and Justice