Top 10 Costliest Domain Names On the Web

With so many domain names registered on the web, it was inevitable that some would command a high sale price. The following is a list of the ten most expensive domains in Internet history.


As its name suggests, this site is about wine and teaching people how to buy it. The domain was sold to Virtual Vineyard for $2.9 million in 1999.


This domain was registered in 1994 and commanded a cool $3.3 million four years later. It was purchased by Compaq to host the now defunct altavista search engine.


When people want online gaming, they go to Its history is not clear but it did sell for $5.5 million back in 2003.


Purchased for $7 million by Belgian company Interbrew in 2004, the domain houses a site designed for beer drinkers worldwide.


One of the more interesting domain stories, was sold for $7.5 million, in cash. The buyer,, also coughed up another $2 million to snag seller Odimo’s complete inventory of jewelry.


This domain is still for sale, its asking price a whopping $12 million. Since most of the proceeds will go to a charitable cause, the only benefit for a buyer will be publicity. There have been no takers so far.


Porn always seems to profit no matter what the economic climate is. The adult domain was sold for $9.5 million cash to an unknown buyer. It offers videos and photos to an adult membership.


Meade Technology purchased the domain for around $10 million cash. is a site that contains information about the stock market.


Originally owned by Gary Kremen, this domain was snapped up by Boston company Escom LLC for a reported $14 million. The site has pictures, information and videos about sex.


The current record holder for domain sales, went for $360 million to RJ Donnelly, a company that offers listings of contact data. Since there was an entire business that was included with this sale, it wasn’t just for the domain name. The valuation of the domain alone is said to be a bit higher than

  • Doesn’t surprise me that porn, sex and beer all made the cut.

    Thanks for sharing Mary, very interesting!


  • maik

    no ?

  • Wow its amazing how prices for domains are valued at these prices, Having a domain now is almost as popular as getting a personal car number plate. Common subject domains obviously would go for a higher price, I’m surprised that there’s no!

  • Definitely a few obvious additions in there! Surprised there aren’t more of the massive web based companies though – surely and would be valued at a huge price?

    Not heard about the Record Breaking Domain either! Sounds like a nice idea, will be interesting to see if anyone purchases it though.

  • Very interesting…

    It’s not in the top 10 – but I wonder how much was sold for ;D

  • Thank you for the interesting list. Hope you make some list for other TLDs like .de, .net or some exotic like .me.

  • $360 million? That’s crazy!

  • Wow, I didn’t know that is worth more than 300 million.

    @Nils: Yeah, some lists for other TLDs would be nice 🙂

  • Brilliant post but no joke the amount of ads really make the user experience not as great as it could be.

  •… priceless

  • Wow! $360 million? That’s a lot of money! Thanks for the inspiring list, now I’m starting to think of this kind of business…;)

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  • Mostly adult and gambling sites are the most viewed, so perhaps, these are the reason why they are expensive.