Jennifer Moline

Jennifer Moline writes for the PsPrint Design Blog. PsPrint is an online commercial printing company specializing in brochure printing. Inspiredology Profile Website Twitter

Graphic Design Through the Decades: The ’80s

The 1980s were so totally tubular that it can be challenging to find authentic graphic design from that decade – so much of what is on the Internet is actually current and was only inspired by the ’80s. And why not? Carrying the brashness of ’70s graphic design over, the Me Decade was all about grabbing attention, with its bold, neon colors, jagged typography and hair-raising styles.

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The ’80s saw the launch of such memorable ad campaigns as “Where’s the beef?” from Wendy’s, “Just do it” from Nike, “Be all that you can be” from the U.S. Army and “What would you do for a Klondike bar?” Urban culture became mainstream through movies such as “Breakin’” and “Krush Groove,” with the fashions and designs infiltrating themselves into pop culture and advertising.

What were some of your favorite campaigns to come out of the ’80s?

Note the disco text effect that carried over from the ’70s.

The “Just Do It” ad campaign, launched in 1988, was chosen by Advertising Age as one of the top five ad slogans of the 20th century.

Artist Patrick Nagel was perhaps best known for designing Duran Duran’s “Rio” album cover.

Inspiration for Dharma products in “Lost?”

Japanese graphic artists also turned toward brighter hues in the ’80s.

Kodak’s 1987 logo redesign.

The skin-ripping skull adorned many skateboards and hoodies back in the day.

The ubiquitous ’80s logo: blocky text in pastel colors.

This 1981 cult classic starred a very young Diane Lane.

Even the Rolling Stones couldn’t escape the trends of the decade.

Heavy metal of that decade tended toward shock and gore.

A lot of ’80s design incorporated the American flag in some way with stripes and red, white and blue.

The 1984 Summer Olympics in Los Angeles followed that same trend.

Microsoft introduced the Windows operating system in 1985 – note Microsoft is following the line trend in its name.

More of the popular “liney” text effect, like with the 1984 Olympics logo.

The short-lived McDLT was an environmental controversy with its extensive styrofoam packaging.

The phrase “just say no” was first uttered by First Lady Nancy Reagan in 1982.

Co-founder Shawn Stussy used to scrawl his surname on his handcrafted surfboards with a marker.

Before becoming parody fodder, Sylvester Stallone received critical acclaim for “First Blood.”

The font for Mattel Electronics is so cliche 1980s.

The selective color stands up to the severe hairstyle.

Time magazine made curious use of selective color in this 1983 cover.

The Swashbuckler Bowl featured skulls and serif fonts. UPDATE: Totally wrong decade! Thanks to commenters for pointing out my error. Which Super Bowl of the 1980s would you include?

Rolling Stone’s font and header matched Jim McMahon’s headband.

The album cover font resembles neon tubing – a popular text effect of the decade.

In 1984, most Visa credit cards began to feature a hologram of a dove.

So much text in this ad – and all of it in a serif font.

Be sure to check out our ’50s, ’60s and ’70s posts in the Graphic Design Through the Decades Series.




Join the discussion

  • April 1, 2011 at 2:59 pm

    nice selection but not exhaustive, at all

  • February 22, 2011 at 1:30 pm

    My one thought from reading this article:

    I wish I had a signature as cool as Shawn Stussy’s.

  • February 3, 2011 at 5:35 pm

    The desginers from the 80′s. What were they thinking, and one wonders, what was their inspiration. (But hey, I can’t really fault them. Looking at photos of myself from that period makes me cringe. ;) ) Even here in Europe we were incorporating the American flag in a lot of our designs.

  • November 30, 2010 at 7:48 pm

    That was really enjoyable. I was struck with how dated some looked and other graphics not so much.

  • November 14, 2010 at 9:17 pm

    I see someone has beaten me to mentioning Peter Saville’s brilliant designs.

    Shame the 90s saw him ending up designing the awful cover for Suede’s Coming Up album.

    He seemed to lose something after the 80s.

  • November 14, 2010 at 6:00 am

    how to use

  • November 10, 2010 at 7:40 am

    Thanx for the sharing.I like all post and saved stellon hahaha.

    web design san francisco

  • November 9, 2010 at 6:11 pm

    I’m working on that one now, Nathan, and all that springs to mind is grunge — perhaps a few Sub Pop record covers.

  • November 9, 2010 at 5:43 pm

    Makes you wonder what the noughties graphic design style would look like, if we looked back at it in 30 years time.

  • November 9, 2010 at 3:15 pm

    Ah yes — Saved by the Bell was 1989! Do you watch Weeds? Mark-Paul “Zack” Gosselaar guest-starred last week, and let’s just say it was a TOTALLY different role.

  • November 9, 2010 at 2:30 pm

    Very entertaining thanks for sharing. I would add the horrific sight that was “Saved by the Bell” for nostalgic reasons.

  • November 9, 2010 at 11:57 am

    Wow … 4096 simultaneous colors? Why would we ever need more ;) … cool article! thanks! :)

  • November 9, 2010 at 4:18 am

    So many memories and such bad hair styles and dress codes! Nice round up of the 80′s, thanks for sharing. Moonwalker is still awesome :)

  • November 8, 2010 at 1:58 pm

    No problem, Jennifer. I wouldn’t sweat it!

  • November 8, 2010 at 1:45 pm

    You two are completely correct — I am mortified for my error! I was looking for something from the Raiders ’80s heyday, and I failed to translate the Roman numerals.

  • November 8, 2010 at 1:37 pm

    Nice article – but (from a UK perspective at least) no round up pf graphic design in the 80′s can be complete without mention of the eminent Peter Saville and his work for Manchester based indie label Factory records, bands like New Order and clubs such as the Hacienda. http://en.wikipedia.org/wiki/Peter_Saville_(designer)

    Also, Neville Brody and his work on uber cool style and culture magazine ‘The Face’ http://en.wikipedia.org/wiki/Neville_Brody are similarly iconic examples of the increasing sophistication the industry saw during that decade.

  • November 8, 2010 at 10:46 am

    I am not sure why the “The Swashbuckler Bowl featured skulls and serif fonts.” would be included in this article since it was played in 2003?

  • November 8, 2010 at 9:43 am

    Umm, the “Swashbuckler Bowl” wasn’t during the 1980s. It actually occured in January 2003.