Get a grip on creativity

Damn, a deadline attack and still a blank canvas! You’ve been trying and trying for weeks hitting your head to the wall and desperately hunting for great ideas in vain!

Sounds familiar? Welcome to the club!
Well, probably you won’t feel like you’re on top of the world if you ever fallen prey to this “creativity block”! but hey: look at the glass as half-full! You are not alone. I’d been there and managed to dig my way out and now I invite you to learn exactly how I did it.

I’ve been a web designer for as early as I remember. That’s why; I fell into this rut a number of times.
Until one Sunday evening, my growing frustration was slapping me in the face and so I slapped it back and decided that enough in enough! Only then, I figured that my only way out is to discover the source of all inspiration, develop the technique and learn to drill the veins of amazing ideas.

Patterns of creativity

To make sure my dream of a constant creative supply will come true I knew I had to discover what true creativity is and why ideas are labeled “creative”.

And so I started my personal quest to ignite my right brain hemisphere (the brain part responsible for creative thinking) by crusading through cyber space, hunting after everything I could label “creative”.
On this hunt, I constantly jotted down small sentences, describing why the things I discovered were ‘creative’.

Eventually, after hours and hours of Google madness, I started noticing that certain ‘creative patterns’ return frequently. Actually, it was very frequent, since I stopped jotting down words and was able to switch to tallying the keywords I already had on my whiteboard.

These are the patterns which returned on very frequent basis:

Let’s put some thunder in your spaghetti!

Eureka! We unveiled the logical patterns of creativity, thus we now know where to look for it!

Let’s get started; Conquer a big, blank piece of paper. On this beautiful scrap of rain forest, filled with a thousand years of earthly history, you may write down the subject you wish to get creative about. Make sure it’s somewhere in the center and draw a nice circle around it. (circles are always great to emphasize)

Here comes the fun part! Sketch and write down all possible keywords and thoughts related to the subject on the outer side of the circle. Try to focus on fixed keywords but don’t let that limit your thoughts.
You can go crazy and absurd because no idea is a bad idea. If it’s really hard to get in ‘the zone’, go grab your favorite drink to get your creativity flowing.
Do note that your keywords should remain somewhat relative to the general topic.

It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

When you’re almost sober again, grab some — yaaaaay — colours, and draw same coloured circles around relevant keywords. For example, you can draw red circles around ‘worms’ and ‘elephant’, while you draw a blue circle around ‘milk’ and ‘bread’.

Take a second sheet of silk glossy paper and divide it into five columns. Label each column with one of
the five creativity patterns mentioned earlier. As a next step, simply try to develop creative ideas
in each column
, using the method described in the title of that column. You’ll try to combine the
keywords of the different colors by using puns, exaggerating, and so on…

The challenge!

I am firmly convinced that to REALLY learn, you MUST practice. The following is my challenge:

A business in Germany has gone bankrupt. The business offered one product: a coffee grinder. However,
the sales of this little device died out almost completely since last year because at the time all
espresso-machines had a grinder built-in.

So, I jumped in and grabbed the opportunity and purchased ten thousand of those
grinders at a fraction of the price. You, the reader, are the creative I am hiring to create a series of advertisements. Every advertisement needs to be an alternative and unusual use of the grinder.

Think of 10 unusual ideas to take advantage of a coffee grinder. Have fun!

Inspiredology

@inspiredology

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    @chadmueller

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    @andrewdertinger

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    @MikePuglielli

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  • Join the discussion

    • June 22, 2010 at 10:40 am

      wow,, looks so pretty cool!!

      ipad bag

    • June 9, 2010 at 5:49 pm

      My 2 part strategy:

      1) Position as a premium coffee grinder.

      The components of this coffee grinder have been carefully forged and machined to insure that quality grinding takes place. Full flavor has been preserved in its new granular form. The grind heads are made from choice diamonds that never need replacing. The gears are made of the highest grade titanium to resist corrosion and to ensure 100% torque conversion which results in smooth effortless revolutions.

      2) The coffee grinder tells a story.

      Hans has been in the coffee making business since 1963. Every part of his business ran like the finest Swiss engineered watch. His process, flawless, until one day, he met a coffee shop owner from New York.

      Jill had been in the coffee shop business since 1982. Like Hans, she knew every part of her business. After drinking 3 cups of coffee, Jill noticed an inconsistent taste from cup to cup and knew the problem.

      She asked Hans “what kind of coffee grinder have you been using?”

      Hans replied “The built in one in my machine.”

      This confirmed Jill’s thoughts, that inconsistent granular size have resulted in inconsistent coffee flavor. Jill suggested that Hans use a standalone coffee grinder because its components are specially designed to produce uniform granular sizes because the components are specially crafted with choice components. And also in doing so, minimize waste.

      A week later, Hans invited Jill to come by his coffee shop. Jill tasted three cups of coffee and noticed the flavor was consistent. With a nod and a smile, Jill signaled complete satisfaction.

    • June 9, 2010 at 11:27 am

      Great work Thanks for the posting…

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