Business Card Tips for Freelancers

Working as a freelancer puts you in a category that is rife with competition. Freelancers hand out business cards like revelers throw confetti at a wedding.

You may find yourself one step ahead of the pack if you have a business card that stands out from the crowd and has a distinctive, accurate message – but how do you go about doing this?

Sell Yourself

Business cards are not about any overly specific thing you may have done, they are about everything you do and will do. When creating a business card, just use your name and have what you do on it; don’t clutter your card with extensive or confusing business jargon. Make sure your portfolio or examples, etc are linked to on the card. Don’t confuse those who are lucky enough to get your card, keep it clean.

One new and innovative way to do this is to use a Quick Response Code (QR). These codes are similar to bar codes and allow users to link straight to portfolios or sites with just a scan using their smartphone. They can be placed on cards unobtrusively and can be a great idea to prevent clutter. This also helps to show that you’re on top of growing trends or new technologies.

Business cards are not about any overly specific thing you may have done, they are about everything you do and will do.

Be Creative

Being a freelancer means you can develop your business’s own identity. You have complete control over your brand, it’s websites, it’s business cards—so keep them consistent. Try and reflect what you do with a creative card invoking your style. If you haven’t a notion how to do this, just ask freelance graphic designers, they will be sure to create an aptly styled card for your business.

You can also use pictures or  images, as they are a great mentally associative reminder to people, while making sure they are personal to your brand and/or industry. For instance, we came across a writer who always wore a hat—his card was a picture of the hat with a quill in it – easy to remember who he is and what he does. Other examples have included bakers who infuse their cards with a cake smell created by an artificial chemical or add interactivity such as a folding brochure, vertical cards can be enough to gain someone’s attention.

Quality speaks volumes

When getting your cards printed use a quality printer, quality ink and quality paper. Being willing to sacrifice money on quality will tell people shows initiative and craftsmanship—qualities we all freelancers aspire to keep high. A quality business card will give people the right impression, a low quality one will give the opposite. Aside from this a good quality business card on high GSM paper will last longer and get less tattered in peoples’ possessions.  The longer they hold onto your card, the longer you are getting advertised.

 

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  • Join the discussion

    • October 24, 2011 at 1:45 pm

      Hi,
      I love your work! I have a question. Do you prefer paper business card or plastic business card?

      If you have some plastic business card design to print out, you are welcome to take a look at our website at http://www.tigercardprinting.com

      We offer very low price of printing for designers and agencies.

      Thanks

      David

    • October 24, 2011 at 9:57 am

      Very good job ! original business card

    • October 14, 2011 at 6:32 pm

      Some good ideas, I love your designing style. Very modern and ‘funky’. Good job

    • September 29, 2011 at 5:19 pm

      QR codes are becoming more and more popular in our print shop. Using them on your business cards is becoming less of a gamble. A lot of it really depends on the typical client that you would be handing your card to.

    • August 29, 2011 at 6:08 am

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    • August 29, 2011 at 6:04 am

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    • August 25, 2011 at 6:43 am

      Thanks for all the tips, very much appreciated.

      Looking around a few websites and sample sites, it seems a lot of cards from individuals tend to include a photo of the individual in place of a corporate logo. I can see this will help people to remember who you are.

    • August 24, 2011 at 5:14 am

      Good idea on the business cards. I don’t lack in clients at the moment but I soon will develop a personal portfolio websites, were I can also offer my services. Because I do lack in good high paying clients. The idea of attaching my that url to a business card would be great, so thanks for the tips.

    • August 19, 2011 at 8:50 am

      @Vimal Great point – business that your in is what should really reflect on your business card

      @Jack – I agree QR codes are still specific to the audience, if you are talking to a lot of tech savvy people – they will respect it way more than your average client.

    • August 18, 2011 at 3:28 pm

      Good idea on the business cards. I don’t lack in clients at the moment but I soon will develop a personal portfolio websites, were I can also offer my services. Because I do lack in good high paying clients. The idea of attaching my that url to a business card would be great, so thanks for the tips.

    • August 17, 2011 at 1:19 pm

      I think business cards are really undervalued nowadays in the digital age. It is still the quickest and easiest way to distribute information to someone you’ve just met—so long as you keep cards with you!

      @Jack Adding QR codes is a bit of a gamble, but you can rest assured if you were handing them out at a tech conference, for example, that most would know exactly what it was. Keeping audience in mind is always important.

    • August 17, 2011 at 6:11 am

      Thanks for comments guys. @Jack, perhaps I should make my next article about QR codes.

    • August 16, 2011 at 11:49 am

      I haven’t been confident enough to add QR Codes on my business cards yet. They are incredibly handy, but it still amazes me how many people just don’t have a clue what they are or what they do. And if they don’t know what they do, then they naturally assume it’s just some weird ugly looking pattern!

    • August 15, 2011 at 11:56 am

      Really useful article, the design and business that your in is what should really reflect on your business card. Keeping it simple is true. In reality it all depends on how much you want to spend… the in watermelon sugar business card seems like a expensive business card, but what is appealing about the card is that it stands out from the crowd.

    • August 15, 2011 at 9:25 am

      I always tell my clients to keep it simple and to the point..no over load of content.

      “Black Seo Guy “Signing Off”

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