Comments on: Analyzing A Trademark Brand: Absolut Vodka

By: Amy

Amy — Wed, 27 Jul 2011 18:09:54 +0000

I knew a girl whose last name was Vodka. I love Vodka. I think from now on, I’m only going to get Absolut. Advertisements and packaging persuade me. I shouldn’t let it, but it does anyway. Crazy.

By: Sheila

Sheila — Sat, 25 Jun 2011 14:20:37 +0000

Absolut has done an amazing marketing job of becoming almost the “kleenex” of vodkas, to my mind. The funny thing to me is that if you served me their vodka and several other premium vodkas, without telling me which was which, I’m sure I could never tell which one was the Absolut. Still, when I go to the store, I buy Absolut. That’s what branding and marketing can do.

By: Kim Gold

Kim Gold — Mon, 06 Jun 2011 20:54:02 +0000

Excellent disection and advertising analysis.

By: Eric Lee Martin

Eric Lee Martin — Mon, 14 Feb 2011 17:59:50 +0000

I want to design & shoot an Absolut ad!

By: Bernd Spirituosen

Bernd Spirituosen — Sat, 25 Dec 2010 02:32:40 +0000

This is a great example of good branding. Very nice pictures.

By: Matt Kent

Matt Kent — Wed, 08 Dec 2010 06:45:33 +0000

Absolut is a trademark in it own right. When traveling through Asia, there are restaurants, cafes, bars and even clothing outlets name ABSOLUT. We know that it is related to the branding of Vodka. It works.

By: Stergi

Stergi — Tue, 23 Nov 2010 18:52:59 +0000

Nicht schlecht. Absolut Vodka ist halt der Kracher

By: Harish Nair

Harish Nair — Fri, 22 Jan 2010 09:35:58 +0000

powerful use of a brand element Absolut Vodka http://tinyurl.com/cnjwvx

By: Hanneke Perik

Hanneke Perik — Wed, 13 Jan 2010 15:22:54 +0000

Analyzing A Trademark Brand: Absolut Vodka http://bit.ly/ws9rM

By: Vincent B.

Vincent B. — Fri, 18 Dec 2009 22:28:35 +0000

Analyzing A Trademark Brand: Absolut Vodka http://j.mp/8papqm