Analyzing A Trademark Brand: Absolut Vodka
Absolut Vodka is one of the most recognizable and innovative brands in the world. Driven by their trademark Absolut ad publications. Absolut Vodka has taken a simple product, and created hundreds of different advertisements. Absolut has stayed ahead of the game with their unique ideas, and consistency within the brand. In this post, we will explore the consistent elements, the unique differences, and several different ad campaigns. Using their product as the star of the show, Absolut has created clever ad campaigns by using simple ideas, and great placement to build a fantastic brand.
Creating A Brand
We all recognize the advertisement when we see it, not just the logo but it’s full page of glory. Most companies put all their hard work into creating a recognizable logo and brand. Take Nike and McDonald’s for example, their logos are recognized world wide.
Absolut took a different approach to creating their brand. They didn’t just pour millions of dollars into the design of the logo, instead they focused on creating a recognizable brand for their product. Because of their their strong branding consumers worldwide recognize their logo, their product, and their ad campaigns. Seeing any of the design elements that are carried through the brand, we automatically know that we are looking at an Absolut ad. Absolut Drinks provides more information about the Absolut brand as well as a bunch of drink recipes.
Revisions Of A Good Idea
Absolut Collections
From time to time, Absolut creates a collection or family of ads. These ads are usually found in the same publication, or found in a series of publications that relate to each other.
The Absolut Sin Collection is based on the seven sins; Absolut Seven, Absolut Gluttony, Absolut Greed, Absolut Sloth, Absolut Envy, Absolut Wrath, Absolut Pride, and Absolut Lust. Introduced in Australia, Summer 2001, the collection sticks together with consistent elements and layout. The traditional dark silhouette background, and the beautiful, clear, bottled product.
Getting Creative With a Trademark
To keep the brand alive and fresh, Absolut Vodka has created some advertisements that don’t fit the standard brand. Absolut got creative with different respected musicians and artists. Not only this but used simple ideas and just placed their trademark vodka bottle in a very clever placement.
Absolut Gets Artsy
Stepping Away From the Brand
Good brands know when and how to take risks, and how to deliver time after time. How does a brand stay so strong by just working with a simple vodka bottle? Well Absolut has strayed away from the usual Absolut Bottle Spotlight ads from time to time. In An Absolut World is an ad campaign that stands alone, has no elements from their standard ad campaign, except for the font choice and product. These ads are much more creative and there is more of a story to be told with these ads.
In An Absolut World Product Campaign
Further Resources
- Absolut Vodka
The official website of Absolut Vodka. - Absolut Ad
Website devoted to collecting, purchasing and researching Absolut ads. - Absolut Unknown
Website devoted to Absolut Advertisements. - Ads of the World
Popular website featuring ads around the world.
Join the discussion
I knew a girl whose last name was Vodka. I love Vodka. I think from now on, I’m only going to get Absolut. Advertisements and packaging persuade me. I shouldn’t let it, but it does anyway. Crazy.
Absolut has done an amazing marketing job of becoming almost the “kleenex” of vodkas, to my mind. The funny thing to me is that if you served me their vodka and several other premium vodkas, without telling me which was which, I’m sure I could never tell which one was the Absolut. Still, when I go to the store, I buy Absolut. That’s what branding and marketing can do.
Excellent disection and advertising analysis.
I want to design & shoot an Absolut ad!
This is a great example of good branding. Very nice pictures.
Absolut is a trademark in it own right. When traveling through Asia, there are restaurants, cafes, bars and even clothing outlets name ABSOLUT. We know that it is related to the branding of Vodka. It works.
Nicht schlecht. Absolut Vodka ist halt der Kracher
Analyzing A Trademark Brand: Absolut Vodka http://bit.ly/ws9rM
Analyzing A Trademark Brand: Absolut Vodka http://j.mp/8papqm
Photo: http://inspiredology.com/analyzing-a-trademark-brand-absolut-vodka/…. follow the link http://tumblr.com/xie45a3cl
Absolut http://bit.ly/n2yNJ
This is a great example of branding, seeing all of the advertisements together demonstrates how the brand has evolved and also the creativity and risk taking involved.
Does anyone know what kind of magazines the absolut ads are usually found in? Or has anyone seen the absolut kurant/mandarin etc ads in any magazines? Im doing a study for uni and was wondering if they are featured predominantly in women or men’s magazines, or both?! please help!
Momento Merchan Gratuita! :p. Mas são muito boas as montagens! RT @mariomenez Design ABSOLUT – http://tinyurl.com/cnjwvx #design
Design ABSOLUT – http://tinyurl.com/cnjwvx
very nice post
RT: @crackpotideas: Um análise da evolução da marca Absolut e suas campanhas: http://migre.me/3c6z (@Milady_Winter vai gostar!)(via @rslima)
RT: @crackpotideas: Um análise da evolução da marca Absolut e suas campanhas: http://migre.me/3c6z (A @Milady_Winter vai gostar!)
Um análise da evolução da marca Absolut e suas campanhas: http://migre.me/3c6z
Série de anúncios da Absolut: http://is.gd/1hbMd Na maioria das vezes geniais e sempre tem algum que a gente ainda não viu.
Great Collection and very creative ads. Thnx for the post
Thank you for the nice ads!
Analyzing A Trademark Brand: Absolut Vodka – Great collection of a legendery campaign – http://twurl.nl/85hg06
I hope everyone enjoyed this type of post, instead of just showcasing images, there is a bit more weight and analyzing the ads.
Wow, Absolute really does have a lot of ads. I never realized how high their marketing budget was. Good for them. They seem to be doing well for themselves.
Analyzing A Trademark Brand: Absolut Vodka! (via: @weblittlepieces) http://twurl.nl/n3jzr2
The ‘In an Absolut World’ ads have a lot of thought put into them and are well executed.
All the other ads however lack a lot and to me really cheapens the brand.
Great post! It’s always really cool to see how a brand has progressed! It really gives you a sense of the history of design trends as well when you look at what they were doing and the progression of a brand. Really good stuff! Keep up the great work!
Thanks for the great post.
Thanks for this…good to see all those ads in one place… They’re all very recogniseable but its good to use this as inspiration for a good branding campaign!